Search Engine Placement Services for Architects
Nothing adds value to your website quite like traffic. And while its commonplace today for every organization to see the “need” for a website, the very point of having the website is often overlooked — to help generate sales.
How better to use your website as a sales tool, than to build it from the ground up as pre-qualifier for the limitless flow of Google- and Bing-generated traffic.
What is Search Engine Optimization?
Search Engine Optimization is a months-long launch, with a years-long commitment to remaining at the top. It is a marketing decision that deserves its own budget within the Advertising & Marketing umbrella.
What is Search Engine Marketing?
Search Engine Marketing is online advertising, plain and simple. But like so many things "online", it's not quite that simple. Without proper management, you might be investing the bulk of your online advertising budget on search terms that don't generate business for you. Without proper monitoring, you might find yourself grossly over-budget and left with little simpathy from Google or Yahoo.
We will typically run a Search Engine Marketing campaign for you until such time as your Search Engine Optimization efforts have pushed you near-enough the top of organic search results that your paid listings begin to prove redundant.
General Overview of our Search Engine Optimization (SEO) Process
- Review and update page structure and content for search-engine friendliness
- Review approach and success rates of other websites in your niche
- Benchmark current search engine placements
- Submit updated site structure and content to all major search engines
- Measure search engine movement weekly and tweak to maximum impact
- Index your content, structure and placement against the content and structure of top-placing sites
- Monitor traffic weekly and report as indexed against search engine placements
- Periodically review and review targeted search term list for new possibilities
General Overview of our Search Engine Marketing (SEM) Process
- Build a list of key terms you expect your ideal customer to use in web searches
- Establish frequency by which those terms are searched
- Determine effective cost-per-click for target search terms.
- Establish online advertising "not to exceed" budget per day
- Indexing target users, target phrases, target phrase costs and budget, establish a list of terms against which to advertise.
- Track site visitors by referring search engine, advertising campaign and search term.
- Re-evaluate current search terms relative to the originally-built search term list.